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Tastefully Erotic Lingerie

15 Nov '18

Christmas Gift Guide


No one likes to be put in box - but they do like to receive a box of lingerie! So to make gift giving a bit easier I've rounded up three of Nearer The Moon's most popular aesthetics to help you decide what to give to your favourite people this Christmas. 

Clockwise from top left: 

Champagne Occult Bra, £60 and Champagne Occult Ouvert Knicker, £40 ; Aurora Spanking Knicker, £45 and Aurora Spanking Short £65 ; Nyx Bra, £52 and Nyx Thong, £35 ; Champagne Lana Bodysuit, £95 ; Dreamy Camisole, £40 and Dreamy Knicker, £25

Shop the Fiery Femme collection >>HERE<< 

Clockwise from top left: 

Hecate Bra, £65 and Hecate Ouvert Knicker, £42 ; Yomi Suspender Belt, £28 ; Vice Bra, £68 and Vice Suspender, £20 and Vice Ouvert, £25 ; Neck Collar, £25 ; Geiger Bra, £60 and Geiger Thong £30

Shop the Dazzling Domme collection >>HERE<<


Clockwise from top left: 

Yomi Thong, £40 ; Black Heart Tassels, £14 ; Coven Open Bra, £60 and Coven Mini Knicker, £38 and Coven Wired Bra, £75 and Coven French Knicker, £50 ; Black Lana Bodysuit, £80 ; Black Occult Soft Bra, £50 and Black Occult Ouvert, £32

Shop the Glorious Goth collection >>HERE<<

Remember all orders over £50 are elligible for FREE WORLDWIDE SHIPPING and you can find last order dates >>HERE<<



02 Feb '18

Looking Back - 5 years of Stats


If you hadn't heard already - where have you been?! - this week marks 5 years of me running Nearer The Moon full time. I'm half way through 5 days of celebrations across social media including an ongoing giveaway (see the end of this blog post for more details) and today's celebration is a look back over sales and size statistics for the past 5 years - a true gift for any data nerds among you! If graphs aren't you're thing scroll past them for some hilarious search terms I've found in the stats and pics of best sellers. 

Knicker and Bodysuit Size Distribution

Kicking us off are the knicker and bodysuit sizes (XS-XL) covering UK dress sizes 8-18. 



Size small has remained the most popular seller, however it has given up some of it's share to Medium as the years have progressed. The Large and Extra Large sections are disproportionately small compared to the increase in the average dress size over the years. I think this is most likely due to using small models in marketing images - something which I aim to change this year! 

Band Size Distribution

Next up is band size, slightly skewed as I didn't offer 30 bands for the first year of trading. 

It's a mix between 34 and 36 backs as the most popular here. Which is in line with popular thought. I'm surprised however to not see a shift to smaller band sizes as bra measuring eduction continues to show women they are most likely not a 32A but a 30 or even 28 back with much larger cup sizes. I think this may be due to the style of Nearer The Moon bras - many are bought for boudoir or special occasion wear and so customers may be less likely to be concerned with "perfect fit". 

Cup Size Distribution

I've always been pleased to offer a wide range of cup sizes thanks to my being able to grade patterns myself and also having knowledge of asymmetric grading for DD+ cup sizes. I was offering F cups in the first year - something many indie brands take a few years to develop. 

Last year saw a huge shift in DD cup sales, but nothing above that which...I can't account for! It could be due to some amazing DD+ ranges launching in fashion brands. Other than that B and C cups have remained the most popular sizes throughout trading.


Top 5 Search Terms 2013-2017

As an e-commerce retailer it's important to keep an eye on how customers are finding your store. Most of the search terms - literally 99.9% - are everything you would expect for an erotic lingerie store - cupless, lace, bra, sexy etc. however here are some absolute crackers that customers used to somehow find Nearer The Moon online.

1. sexy pigeon trying to seduce you

2. string of fish

3. a and b squishy

4. adult pacifier

5. sexy fluffy

Best Sellers

I was expecting to be able to do a bestseller picture for each year but for 4 out of the 5 years the Four Strap Basic Suspender Belt has been far and away the best seller. A special shout out goes to the Occult Bra which takes the prize for 2016 but rest assured the suspender belt wasn't far behind! 

The ones that got away

As a designer I'm constantly churning ideas around in my head, some get made some don't, some sell well and become continuity designs and some don't and are discontinued. This section is dedicated to the designs I loved but that didn't get bought and were retired to make way for other designs...


The link set - a black satin and 9ct gold chain bra brief and suspender set. Perhaps before it's time as I now see gold chain sets EVERYWHERE, but I didn't sell a single style from this range. 


Casanova had some great original shapes - again styles that I see in many places now with the high waist briefs and cut out sides. However, white lingerie is the most difficult colour to sell online unless you're peddling bridal pieces and again not a single piece was sold. 


The Chaos range was made from a bold print and what is now known as the Coven lace. It was incredibly bright and graphic and not at all popular! In fact I had so much fabric left over I made a top and skirt for myself. 


Another print that I adored but wasn't loved by many others was the Curio range. Despite being on the catwalk at The Great British Tattoo show and the range featuring some brand new shapes, no one was feeling the snake love, animal prints are neutrals didn't you know?! 


And finally, the last set of this humble line up is Hypnos - can you see a pattern in the prints here - clearly I need to stick to lace! It was the first full silk brief and thong launched with a sports luxe leaning but still I couldn't convince anyone to partake. This beauty is being retired at the end of the month and going straight into my own collection - I still love it! 

So there you have it, 5 years condensed into 15 graphs and a couple of product pictures. I've learnt a lot - namely don't use prints and push those bigger cup sizes! There's still 2 more days of celebrations to go - tomorrow will feature 20% off three bestselling ranges and the final day I will be sending a free gift with every purchase made. 

For now, make sure to enter the giveaway on facebook or Instagram by reposting the picture below and tagging @nearerthelingerie (insta) or @nearerthemoon (facebook) to be in with a chance of winning the Memento leather pasties and blindfold - perfect for Valentines! 


10 Nov '17

Important Dates for Lingerie Buying 2017


With Christmas just around the corner I want to make sure everyone has the opportunity to get their hands on some handmade lingerie this season. 


Nearer The Moon lingerie typically has a 3 week lead time, this means the last date for ordering is a little bit sooner than you might be expecting for Christmas orders. Any orders placed after the dates below are not guaranteed for delivery in time for Christmas. 

UK - 8th December

EU - 1st December

USA & Australia - 27th November

For all other territories, please get in touch before buying if your item(s) are needed for Christmas. 

Nearer The Moon will be taking a break between 20th December and 10th January, although emails and Facebook messages will be checked on all working days. 

18 Oct '17

Frequently Asked Questions


Nearer The Moon

Where's my order?

All Nearer The Moon items are handmade to order unless specifically stated in the product description. This means the minimum time from ordering to your product being shipped is 2 weeks, generally it's more like 3 weeks and at busy times and for custom items this increases to a maximum of 6. After I have a few products ready to ship I go to my local post office (usually every 2-3 days) if your order is going to the UK, it will arrive within 1-2 business days, if elsewhere it is anything from 5-14 business days (plus any delays at customs). See >>here<< for more delivery information 


Can you make *this* in my size?

Depending on what *this* is, yes most likely. It is always worth getting in touch if you see something you like that isn't available in your size. You can e-mail me to ask: tilly [at] nearerthemoon [dot] com. 


Why don't you make this in my size?

If I can't make something in your size it will usually be for one of the following reasons:

  • I don't have any/enough or the fabric left and the sizes listed have already been made.
  • The design or fabric or components used are not suitable for a bigger size. 
  • I can't source the size wires you need.


I have an idea, can you make it for me? 

Yes! Although please don't send pictures from other brands and ask for an exact copy. Inspiration pics are fine but copyright infringement is not. 


Why don't you make this anymore?

Usually when a product is retired it's because I can't source one or more of the components, the product didn't sell well or I had a lot of orders for it in a short space of time and got bored of making it. In the last case that means a product will eventually come back into play again. 


How long does a bra take to make? 

It all depends on the complexity of the design. In general if a sewing pattern is already designed a bra can be constructed in about 4 hours from start to finish. Check our facebook page for some timelapse construction videos. 


I need my order yesterday, is this possible? 

I do allow rush orders for a fee. It is still not possible to travel back in time though. If you need your order very quickly, check the delivery page and send me an email before ordering to avoid disappointment. 


I'm a model/ blogger/ insta queen can I have freebies? 

Get in touch! I have a long standing 50% discount for models and bloggers who want to try Nearer The Moon. You will need to have very active social media accounts and followers with a strong look to your brand that fits well with Nearer The Moon. 


Lingerie Buying

How do I buy lingerie for my partner?

Talk to them! Or at least take note of what they usually wear and don't go too far from that... go for similar styles in different colours or fabric and vice versa and peek at the underwear they wear most often to get an idea of their current size. Alternatively buy a gift voucher! 


I have small boobs/ I'm losing weight/ I don't have anyone to show it to, why should I bother with lingerie? 

I believe everyone should wear things that make them feel nice. For me, that involves lingerie. Why wait until this or that happens or exclude yourself from a whole world of beautiful things just because you don't think you fit the ideal of someone who enjoys lingerie should look like - rubbish! And if you need any inspiration of awesome women wearing lingerie for the hell of it, check out the #lingerielove and #lingerieaddict hashtags on instagram! 


How do I find my bra size?

This is very subjective and a contentious subject in lingerie circles! Here at Nearer The Moon, I use the following and tell customers to use the same:

  • Use a fabric tape measure
  • Take a tight measurement in inches around your rib cage where your breasts meet your torso. This is your band measurement, or the numbers in a bra size: 32x, 36xx etc. 
  • Take a snug (but not squishy!) measurement in inches around the fullest part of your chest. In most this will be where your nipple sits, if you have breasts that are full on the top or bottom or don't have nipples, stand sideways in a mirror and measure around the part of your breasts that are furthest away from your body. 
  • Now get ready for some maths! Take the first number (the tight ribcage measurement) and subtract it from the second measurement. The number you are left with now relates to a cup size. E.g. if you got 0, you have an AA cup size, if you got 3 you have a C cup size. 
  • At Nearer The Moon our sizes are: AA, A ,B ,C ,D ,DD ,E ,F ,G 
  • Remember that this is not a hard and fast rule many factors can affect the bra size you actually end up wearing such as weight, disabilities, personal preference, fabrics and brand. 


I'm "xyz" size with "abc" brand, so I will be the same size everywhere else, right?

No, I'm afraid not. Many brands still use the "+ 4 method" of measuring to create their bra sizes, some use the "+2", & I use the "+0" which can lead to wide disparity of sizes. Additionally in the USA, DDD is a size which throws off the whole sizing scale. It's always best to check with a new company before buying. 


General Lingerie

Do knickers go over or under suspender belts?

This is a totally personal choice, but my preference is knickers over belt, this is so you can use the bathroom easily and it helps keep rogue suspender straps in place. 


What's the best way to wash lingerie?

Hand wash! Use cool water, a gentle detergent and no scrubbing. Then lay your lingerie on a flat surface and let it dry naturally.


How do pasties and tassels stick? 

For bedroom use you can use double sided, toupee or tit tape, professional dancers and those who wear pasties in more public settings the go to adhesive is liquid latex (like you attach false eyelashes with). 


How do shelf and cupless bras look when you have large breasts?

This really depends on how heavy your breasts are. Even with small breasts, if the tissue is not self supporting there will be some spillage over the cups or band. 


What does ouvert mean exactly? 

This can mean many things as it has been adopted by the lingerie industry over the last few years. It can be backless, crotchless, frontless or everythingless! Here at Nearer The Moon it usually means that it has an open crotch with some or all of the back open too. 


Can I wear handmade lingerie everyday? 

Yes! I get asked this a lot in terms of how durable handmade lingerie is. There should be no drop in quality just because a piece has been made by an indie brand instead of in a factory. In some cases, handmade lingerie lasts longer as seamstresses have more time to check for loose threads can use more sturdy construction techniques such as french seams instead of overlocking. 


How do I get more wear out of my lingerie? 

With special pieces I like to layer - a lot! Beautiful bras under sheer tops, open cup bras over soft bras, stockings over tights, bodysuits under jeans. And remember you don't have to wear lingerie for anyone else to see. Just knowing you have it on under an outfit can brighten your day! 

25 May '17

New Beginnings


The more eagle-eyed of you will have noticed we have had a small rebrand...I spent my time off from Nearer The Moon deciding whether to re-start the whole company or just re-brand to a more refined aesthetic and went with the latter.

I began Nearer The Moon when burlesque was having it's big resurgence, the designs were influenced by this and so was the brands logo and typeface. As the company has grown and matured and moved away from the burlesque scene the look felt outdated and not reflective of the luxury adult brand I have come to see it as. 


Eventually I will be moving to a new website layout and introducing the new products, but for now I have re-opened the web store with selected products both in stock and made to order with our usual two week lead time, there is a new logo and type face and I am running a #meetthemaker 30 day project on instagram

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